Content Score
8.4
Above average
Top 32% of industry
Clarity
CTA
Lead Performance
24
Leads
37%
Won
$320
CPL
Lead Volume — 14 days
+18% vs last month
AI Insight
Scale Solar campaign by 40%
Best performer at $18 CPL with 5.8x ROAS
AI-Powered
Claude intelligence
Generate smarter leads, faster

Generate leads with
intelligence.

AI-powered insights that score your content, forecast your pipeline, and build your growth strategy. Purpose-built for Australian businesses.

Score my ad copy
How many leads do I need?
Review my Meta ad performance
Build my growth strategy
Sound familiar?

Most businesses are guessing.
You don't have to.

Whether you're starting from scratch or trying to improve what's already running — Ripple Labs gives you the intelligence to move with confidence.

The problem

"We know we need leads, but we have no idea where to start."

The solution

Our AI builds you a personalised 90-day growth strategy with channels, budgets, and quick wins tailored to your industry — so you always have a clear plan.

Growth Strategy
The problem

"Our ads are running but the copy isn't converting like it should."

The solution

Score any ad, email, or landing page across 6 dimensions and get an AI-rewritten version that's proven to convert better — in seconds.

Content Intelligence
The problem

"We're spending on marketing but have no idea if we're getting a good return."

The solution

Model exactly how many leads you need, what each should cost, and your projected ROI — so every dollar you spend is backed by data.

Pipeline Forecasting

Your intelligence
portal

A single dashboard where all your lead generation intelligence lives — scores, forecasts, strategies, and insights.

app.ripplelabs.com.au/dashboard
Ripple Labs
Dashboard
Content Intelligence
Pipeline Forecasting
Growth Strategy
SM
Sam Murray
Cooper Electrical
Welcome back, Sam
Here's your lead generation intelligence overview
New Analysis
Export
Content Score
8.4 /10
Leads / Month
250 target
Growth Plan
Day 42 of 90
Customer ROI
16.7x
$12 cost per lead
Lead Performance
7 days 30 days 90 days
MonTueWedThuFriSatSun
Recent Activity
Content scored 8.4/10
Google Ads copy
2m
Revenue target updated
$75,000 / month
1h
90-day strategy generated
Trades & Home Services
1d
Platform

Our suite of products

Six intelligence products that work together to help you generate, track, and convert more leads.

Product 01

Content Intelligence

Analyse any marketing content and surface exactly what's working and what to change.

8.4
Overall Content Score
Clarity
9.0
Persuasion
8.2
CTA
7.5
Audience
8.8
Tone
8.5
Product 02

Pipeline Forecasting

Model your lead targets, cost per acquisition, and projected ROI in real time.

250
Leads needed per month
Customers / month 25
Cost per lead $12
Cost per customer $120
Customer ROI 16.7x
Revenue gap $0
Product 03

Growth Strategy

AI builds a personalised 90-day strategy with channels, budgets, and quick wins.

1
Foundation (Days 1–30)
Audit site, fix SEO, set up tracking
2
Launch (Days 31–60)
Start ads, content, email sequences
3
Scale (Days 61–90)
Optimise, double down on winners
4
Quick wins
Immediate actions for fast results
Product 04

AI Ad Review

Connect your Meta ad account and let AI grade every live ad with real performance data.

Ad Performance Last 30 days
3.2%
CTR
$18.40
CPL
8.8
AI Score
Sydney Solar — Free Quote Active
Emergency Plumbing — 24hr Active
Kitchen Reno — Free Design Paused
Product 05

Lead Tracker

Every lead from your Meta forms in one place — track status, costs, and conversion rates.

24
Total
4
New
5
Contacted
9
Won
Avg Cost per Lead $320.83
Lead → Won Rate 37.5%
Product 06

Goal Tracking & Insights

Set revenue and lead targets, get smart notifications, and track progress with AI-powered insights.

Monthly Revenue Goal
$38,400 / $50,000
76.8% — On track
!
Solar campaign CTR dropped 18% this week
2 hours ago
Lead target hit — 24 leads this month
Yesterday
Plumbing ads outperforming by 2.4x ROAS
2 days ago

Use AI to improve your content

Score, forecast, and strategise — so you always know exactly what to fix and where to double down.

Intelligence platform
Content Grader
8.4
Clarity
Persuasion
CTA
Audience
Tone

Content intelligence

Score your ads, emails, and landing pages across 6 key dimensions with AI analysis.

Lead Calculator
250
Leads needed per month
Customers / month 25
Cost per lead $12
Cost per customer $120
Customer ROI 16.7x

Pipeline forecasting

Model your lead targets, cost per acquisition, and projected ROI in real time.

Growth Strategy
1
Foundation (Days 1–30)
Audit, fix website, set up tracking
2
Launch (Days 31–60)
Start ads, content, email sequences
3
Scale (Days 61–90)
Optimise, double down on winners
4
Quick wins
Immediate actions for fast results

Growth strategy

Get a personalised 90-day strategy with channels, budgets, and quick wins tailored to your industry.

Insights
Strong CTA detected Your call-to-action is clear and action-oriented
Weak social proof Add customer testimonials or statistics
AI-rewritten version Improved copy that scores 2.1 points higher
Above industry average Your content outperforms 68% of competitors

Actionable intelligence

Data-backed recommendations you can implement right away to improve results.

Enterprise

AI-powered Meta ads
managed by an
embedded team

We plug into your business and run your entire Meta advertising operation — AI-generated creative, audience targeting, and continuous optimisation — so every dollar on Facebook and Instagram drives real leads.

Get started
Meta Strategy
Custom ad playbook for your industry and audience
AI Creative
AI-generated ads, copy, and visuals at scale
Audiences
Precision targeting, lookalikes & retargeting
Optimisation
Continuous AI testing and budget reallocation
Reporting
Real-time dashboards with lead & ROI tracking
3x
Average ROI increase
0
Lock-in contracts
24/7
AI working for you

How it works

From sign-up to intelligence in under 5 minutes.

Free platform
Business name
Cooper Electrical
Email
dan@cooperelec.com.au
Industry
Trades & Home Services
Create Free Account

Create your account

Quick form — name, email, and a few details about your business.

C
Content Intelligence
Score & improve your copy
P
Pipeline Forecasting
Model your lead targets
G
Growth Strategy
Build your 90-day plan

Choose your intelligence

Analyse your content, forecast your pipeline, or build your growth strategy.

8.4
Content Intelligence Score
Clarity
Persuasion
CTA strength
Relevance

Get AI-driven insights

Our engine analyses your inputs and surfaces personalised, data-backed intelligence.

Lead Performance
250
Leads / month
16.7x
Customer ROI
$12
Cost per lead
Day 42
Growth plan

Execute with confidence

Use your intelligence reports to make smarter decisions and generate more leads.

Trusted by Australia's
fast growing companies

See how leading Australian businesses use Ripple Labs to drive smarter lead generation.

40%
more qualified leads
+
3x
increased ROI
+
60k
leads generated
+
110%
increase in revenue
+

Your AI-powered lead
generation engine

Everything you need to score content, forecast your pipeline, and build a growth strategy — all in one intelligent platform.

Content Score
8.4
Above average
Top 32% of industry
Pipeline Forecast
250
leads / month target
Customer ROI
16.7x
return on investment
Growth Strategy
Day 42 of 90

Lead Generation
Intelligence

AI-native platform built for Australian businesses

Active Real-time