Total Leads
24
+18% vs last month
Ad Spend
$7,700
+5% over budget
Avg Cost / Lead
$320
-12% improved
Content Score
7.8
+0.6 from last
Lead → Won Rate
37.5%
+4.2% vs avg
1
FB + IG
Sydney Solar — Free Quote
Facebook Feed + Instagram Stories
4.2%
CTR
$18.40
CPL
5.8x
ROAS
8
Leads
8.8
Strong CTA and urgency. Headline resonates with homeowners.
2
FB + AN
Emergency Plumbing — 24hr
Facebook Feed + Audience Network
3.8%
CTR
$22.00
CPL
4.2x
ROAS
5
Leads
9.1
Urgent messaging converts well. Consider expanding to Instagram.
3
IG Feed
Physio First Consult Free
Instagram Feed + Stories
2.9%
CTR
$24.50
CPL
3.6x
ROAS
4
Leads
7.4
Good offer but copy could be more benefit-driven.
Kitchen Reno CPL spiked 34%
Cost per lead jumped from $265 to $355 this week. Creative fatigue likely — this ad has been running unchanged for 3 weeks.
Review creative
4 leads not contacted within 24hrs
New leads from Solar and Physio campaigns are sitting untouched. Response time directly impacts conversion rate.
Open lead tracker
Tax Return ad frequency at 4.2x
Your audience is seeing this ad over 4 times — likely causing ad fatigue. Recommended threshold is 2.5x.
Adjust targeting
Scale Solar campaign by 40%
Solar is your best performer at $18.40 CPL with 5.8x ROAS. Increasing budget from $2,840 to $3,976 could yield 5-6 more leads.
Run forecast
Add Instagram Reels to Plumbing ads
Your plumbing ads only run on Feed. Reels placements are seeing 2.1x higher engagement in the trades industry right now.
View ad details
Rewrite Physio ad headline
AI scored the headline 6.2/10. Changing to benefit-led copy (e.g. "Move pain-free in 4 weeks") could lift CTR by 15-25%.
Grade content
Quick Access
Lead Volume — Last 14 Days
Lead Funnel